  CBD:
Will you please tell me a few words about jockey and what are
your marketing policies?
Brad:
Jockey is a company
of hundred and thirty years old and we are the leading
department store seller of men's underwear in United States and
also one of the top three in women's underwear. Our products are
marketed in over a 140 countries all over the world. We have a
global marketing program so we use the same standard, same
packaging and basically the same products globally.
CBD:
What is the
specialty of your product that gives you an advantage over the
other manufactures?
Brad:
We're known for comfort and innovation so our customers come
back for repeat buying and we're leader rather than the
follower.
CBD:
You source your
products from different countries in that case how do you go
with the compliance issue?
Brad: We
require all of our direct suppliers to be WWRAP certified or
equivalent this means that their factories have been inspected
by an outside agency a third party who has insured that the
factories or companies have complied with local laws and
maintains working conditions that are conducive for the
betterment of their employees.
CBD: Have
you ever sourced anything from Bangladesh?
Brad:
Jockey international
is not buying anything directly from Bangladesh but has bought
through its licensees. As Bangladeshi industries are evolving
and there are more factories that have WWRAP certification,
jockey will certainly look at Bangladesh as a supplying country.
  CBD:
What is
your plan for future promotional activities of fibermax?
Monty: We
have been very successful and very pleased with our efforts so
far having the Singapore summit where we're able to bring in key
participants and guests from particularly the mill industry and
also from the fashion industries to meet the growers. We would
like to continue the summit but in a smaller scale at the
regional level where we can have more personalized interaction
within the guests and get clarifications from the fiber max
experts..
CBD:
What is
the response of this conference?
Monty:
The response of this conference I would say was outstanding.
This conference in particular is the first time we brought the
fashion element or the retail side of the business. Last year we
did bring growers and millers but this year we came up with a
nice package of growers, spinners and also the people from
fashion world, in other words from growers to the end users of
Fiber max.
 CBD:
How was
the conference?
 Cathy:
I think
it was very successful we were able to get the key players in
the market place and they were all here together and you could
tell by there interaction during networking times that it was a
very popular event for them and they enjoyed spending their time
with us.
CBD: How
many attendees were there?
Cathy:
There were 152 attendees this year so we're a little higher than
last year's 135; we were able to gather people from Vietnam,
Korea, Pakistan, Indonesia and the Philippines. A variety of the
entire textile agents were here and the merchants so we felt
like we had a really qualified crowd to listen to our messages
this time. We had almost 20 people from Vietnam this time so
they shared a huge amount of interest and attended the entire
conference from start to finish so we were really excited about
that.
CBD: What
is the plan for the fourth conference?
Cathy: It
should primarily be at the same time in June for us. We're
hoping to gather almost the same number of people. We're looking
into Bangkok as next year's destination.
  CBD:
How was the conference?
Brent: I
think it was a very successful conference. We went further down
the marketing channel then we have in the past. This time we had
a very diverse agenda. We had the farmers here, spinning mills
representatives and also had representatives from fashion arena,
so I was very excited about the meeting.
CBD:
What are the
achievements that FiberMax has got after three consecutive
conferences?
Brent: I
think the biggest achievement is that we're continuing to
increase the knowledge and awareness of fibermax and
particularly the certification program. I think this third year
really and finally brought the message together to the spinner
that we are in fact global and that they can buy the certified
fibermax brand from different countries and still end up with a
very same consistent high quality product.
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